The soft-drink giants have indulged in some of the most brutal advertisement battles, challenging one another through a wide range of mediums since decades. The eternal feud between Coke and Pepsi has raged for decades, but the most widely-known marketing skirmish between the two was the Pepsi Challenge in 1975. We all know that Coca-Cola and Pepsi are arch rivals in the carbonated beverage industry. When BMW and Audi engaged in an ad war! And when Coke and Pepsi indulged in this brutal ad battle! Kingfisher and Jet Airways sniped at each other with these billboard advertisements. You have to give it to Durex for taking on every other condom brand with just three lines! The heights of Airlines rivalry! Here are some of the brilliant comparative ads from around the world: When AXE launched an attack on Old Spice! FedEx vs DHLįedEx took on its competitor DHL with this ad which shows that FedEx is always ahead of DHL in delivery! And showed its superiority to UPS Burger King came up with this brilliant ad to mock McDonald's. And advertisements where companies make direct references to the competition sure do make for an interesting watch! Although we don't see comparative advertising in India very often, there have been a few brands that targeted their rivals, taking digs at them. Big brands are all game and don't shy away from getting dirty in this mud-slinging world of ads. Microsoft's or TOI's vs The Hindu's, the list is long. We've all come across advertisements when brands take on one another, and openly mock the rival brand through print, digital or broadcast media. BMW M8 v Audi R8 v AMG GT 4dr v 911 vs Tesla Model X: DRAG RACE - audi vs bmw. Audi VS Nissan VS Toyota VS Jeep VS Mitsubishi VS Land Rover - Tug of War - audi vs bmw. Audi A4 Avant 2020 Vs BMW 3-Series Touring 2020. While creative advertisement might be entertaining, comparative advertisement, one of the aggressive forms of marketing, is a whole new ball game altogether. BMW VS AUDI COMMERCIAL WAR - audi vs bmw. The world of marketing is fiercely competitive.
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